Starbucks’ luxury Roastery brand is paying off, CEO Howard Schultz says
Starbucks opened its Reserve Roastery and Tasting Room in Seattle two years ago as the first step toward creating a premium coffee brand. Roastery sales are up 24 percent in fiscal 2016 over the previous year and the average Roastery customer spends four times more than at a typical Starbucks store, CEO Howard Schultz said. … Read more