Starbucks Reserve Roastery & Tasting Room
Hospitality

Starbucks Reserve Roastery and Tasting Room

Starbucks

|

Seattle, WA

HIGHLIGHTS
  • Adaptive reuse of historic Capitol Hill building and garage
  • First Starbucks Reserve® Roastery and coffee theatre concept
  • Integrated roasting, education, retail, and hospitality spaces
Project size

30K SF

Completion date

2014

Sustainability

LEED Gold through Starbucks Retail Commercial Interiors Program

Challenge

Transforming a 1920-era building into an immersive roasting and retail destination required extensive modernization of the existing structure and infrastructure. The project combined active roasting operations, hospitality, education, and retail experiences within a single adaptive reuse environment. Significant shell and core upgrades, including seismic, mechanical, electrical, and utility improvements, were necessary to support the program. Balancing operational functionality with the highly curated customer experience shaped the overall delivery approach.

Solution

We managed planning, permitting, design, and construction for the redevelopment of the Capitol Hill property. Our team coordinated closely with Starbucks, designers, consultants, and contractors to align the shell and core upgrades with the tenant improvement vision. Infrastructure improvements were integrated alongside highly customized interior design and roasting operations requirements. Ongoing coordination across all stakeholders helped maintain schedule, quality, and operational alignment throughout construction.

Outcome & Impact

The completed Roastery established a globally recognized destination that redefined the Starbucks retail and hospitality experience. Roasting, education, dining, and retail functions come together within a highly immersive environment that celebrates specialty coffee culture. The project expanded Starbucks’ small-batch roasting capabilities while preserving and revitalizing a historic Seattle structure. Starbucks received an iconic flagship destination that continues to serve as a benchmark for experiential retail and adaptive reuse.

Services Provided

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Project Sector

Hospitality
Sector
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Hospitality

We guide owners in bringing their destinations to life - elevating their brands while achieving operational performance and guest experience goals. Our team provides end-to-end support, from early advisory and feasibility through design coordination, project management, and closeout. We collaborate closely with hospitality designers, developers and operators, and stakeholders to align vision with execution.

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Project Partners

Graham Baba

Architect

JTM Construction

General Contractor

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