Starbucks’ luxury Roastery brand is paying off, CEO Howard Schultz says
November 8, 2016
Starbucks opened its Reserve Roastery and Tasting Room in Seattle two years ago as the first step toward creating a premium coffee brand. Roastery sales are up 24 percent in fiscal 2016 over the previous year and the average Roastery customer spends four times more than at a typical Starbucks store, CEO Howard Schultz said. […]
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